Specialties at Scale, Coast to Coast Reliability
Crystal Valley Foods is a grower and importer of a wide variety of premium-quality specialty fruits and vegetables from all over the world. We are vertically-integrated, controlling quality, logistics, and distribution for reliable supply year-round.
Operating from multiple distribution centers in the US, the main being in Miami and Los Angeles, we provide exceptional service to retail and foodservice customers throughout North America who need large-scale volumes and have exacting standards. For details on how we do it, we invite you to visit Farm to Fork.
Leadership Founded on Relationships
Our President and CEO, Jay Rodriguez, helped start Crystal Valley Foods in 1994 with a mission to provide remarkable variety and superior quality. His genuine care for people is evident in the strong relationships cultivated throughout the supply chain. As a family-owned and operated business, we are humbled, with his leadership, to be able to carry forward his vision.
With many longtime employees who are an important part of the Crystal Valley family, we continue to expand our product offerings and distribution, always maintaining the personal touch and close partnerships that set us apart.
Collectively, our team executes with a fierce dedication to the same quality, innovation, and reliability that have become our standard way of operating—and will always remain front and center to give our customers peace of mind and a competitive edge.
Timeline
1994
Crystal Valley opened its doors and sold our first pallet of asparagus.
2008
As the company grew so did our focus on quality and service. In 2008 we partnered with our longtime grower and packing plant in Guatemala.
2011
We outgrew our first location and purchased/moved into our current warehouse.
2012
In order to have better control of the supply chain from coast to coast, we opened Crystal Valley West in Los Angeles.
2013
With an eye on further elevating our asparagus quality and service, we became a majority partner with our grower and packing house in Peru.
2017
Acquired Team Produce to expand our customer base and ensure a year-round berry supply.
2019
Expanded and updated the Miami warehouse to double existing space.
2019
Acquired Joco Produce to expand our tropical and ethnic fruits and vegetable offerings and further diversify our product line.
2022
Acquired additional bays at the Los Angeles produce market to expand our west coast footprint.
2022
Partnered with a state-of-the-art packing plant in La Vega, Dominican Republic to expand our pepper, tropical, and Asian product line.
Our History
Crystal Valley Foods was founded in 1994 by Jay Rodriguez, President and CEO, with a vision to deliver unique, fresh, nutritious, and high-quality produce to foodservice distributors and grocers across the country—while building lasting relationships with our customers.
In the early years, we focused on importing and distributing specialty products from Peru and Guatemala, while growing our core offerings: asparagus, French beans, baby vegetables, and snow peas. Committed to strong partnerships, we invested in land and packing houses to ensure consistent, premium produce. Over time, we became one of the few vertically integrated specialty importers in the industry.
As demand grew, we relocated in 2010 to our current Miami facility, featuring 18 loading and receiving doors, a modern pre-cooler, larger coolers, and expanded repack capabilities. In 2012, we opened Crystal Valley West at the Los Angeles Wholesale Terminal Market to better serve customers nationwide.
Continuing our growth and diversification, we acquired Team Produce in 2017, a leading importer of fresh asparagus, berries, stone fruit, and other specialty items from Central and South America. In 2019, we added Joco Produce, a pioneer in fresh Asian, tropical, and specialty fruits and vegetables.
These acquisitions gave us additional entry points through McAllen, TX, San Luis, AZ, and the Northeast—alongside Miami and Los Angeles—and expanded our ability to offer an unparalleled variety of premium specialty fruits and vegetables. Today, Crystal Valley Foods is proud to be the one-stop-specialty-shop we set out to become.
